GoCatch
For savvy professional travellers, GoCatch is the Australian-owned company that uses sophisticated technology to create a better way by challenging norms to put travellers in control of their A to B journey. Empowering customers to truly ‘Own your journey’.
- Taxi and Rideshare -
Collaboration + Creation
Brand rollout / creative direction / web design / Product design (UX/UI)
The project
We were tasked with redesigning the GoCatch website, creating a user-friendly experience that enabled both drivers and riders to simply find the information relevant to their needs and perform key tasks.
The website was required to connect, inform and sign up drivers and passengers with a push towards downloading the GoCatch App.
The strategy
Upon completing a heuristic review of competitors in the industry and key features that were required from the business we developed a sitemap that provided strategic direction forward for the project. As the previous website had poor navigation and ample hidden content we ensured all relevant information for passengers, businesses, and drivers was easily accessible, thus creating a more user-friendly solution.
Taking a broad approach from the beginning we identified the need to create a modular design for the website to allow for key information to be shown in multiple places across the site in a consistent format. This approach was integral to future-proofing the site and allowing for consistency in visual style and content across the site from launch and well into the future.
The overall aesthetic and implementation of a new visual style to the website was part of the long term strategy to bring cohesion across all touchpoints – the app, marketing, website. A refreshed brand identity allowed for ample white space combined with curved edges, blocked content, illustration, and a mixture of monotone and non-monotone photography to work together to produce an on-trend website that captured the brand’s personality and created more meaningful connections with the target market.
We took a mobile-first approach during the design phase as this was an important customer journey to cater for. As most traffic would transition onto the website through to the apps via mobile devices, a seamless user experience was essential for high conversion rates. Our modular design also made this easier to implement a high-quality mobile experience.