The Soul-full collective
An inspiring and spiritual collective that exists to bring like-minded women together to share and learn about living vibrant, holistic, and nourishing life using natures living energy.
- Health & Wellbeing -
Collaboration + Creation
Brand strategy / Brand identity / Digital design / Print design
The project
The Soul-full Collective’s mission is to create a tribe and community full of positivity, inspiration, and encouragement, where education and ideas are provided in a judgment-free, positive manner not only on the Young Living products but on all things health, wellness, and spirituality.
We were tasked with creating a brand strategy and identity that reflected the goals and values that guide this beautiful company as well as creative collateral to help share insightful information.
The strategy
With a hunger to make an incredible impact amongst their community, we set out to discover what it was that made the four co-founders so passionate about the movement they envisioned for the future.
Being a strong purpose-led company we tailored our services to the needs of this digital business by kick-starting their next phase with a clear brand strategy, consistent and cohesive identity as well as digital design elements that would allow them to continue to deliver insightful information without being held back by design.
With a clear understanding of the brand personality, target audience, and the co-founders’ visual inspiration we let our creative juices flow – creating mood boards, brand concepts, and logo options that captured the true essence of the primary brand and sub-brands.
Inspired by the phases of the moon, the secondary logos reflect the emotional states and meaning behind the moon phases as well as the personal journey through The Soul-full Collective stages.
Inspired by the transitioning colours of the sky at dusk and natural elements, the colour palette we created captures a friendly and inviting character. The pastel peach, pink and blue tones combine to create positive energy filled with encouragement, inclusivity, and femininity that inspires a vibrant yet relaxed approach towards a holistic and nourishing life.
Once we had finalised the brand identity we worked with the co-founders to develop a social media strategy as well as several easy-to-use Canva templates for social media platforms and Ebooks. The templates allow the team to create and expand on their own content whilst also providing a clear visual direction of how to best implement the new identity as the team grows.