Urbanyou
Transforming the way busy Australian’s hire reliable home services. UrbanYou allows you to book cleaners and gardeners in real-time from a highly-curated network of quality service professionals.
- On-Demand Services Marketplace -
Collaboration + Creation
Brand identity / web design / product design / Print collateral
The project
Convinced there was a better way to hire professional service people, co-founders Elke Keeley and Noga Edelstein wanted to disrupt the property maintenance industry in a big way.
As part of this mission Creative by Coco was tasked to refresh the existing brand identity, website, and print collateral to step up the brand’s presence as disrupters of the property maintenance industry. Transitioning as a lifestyle brand UrbanYou sought to better connect with their busy market as the go-to for outsourcing high-quality services.
The strategy
We refreshed the existing brand identity to visually capture a bold presence and incorporated elements of fun and quirkiness to bring personality, trustworthiness, and cohesion across the brand.
The simple identity design mixes modern typography, stylised shapes with organic illustrations to inject fun and personality across the brand, website, and collateral to create a more complete customer experience. The illustrations along with updates in the brand’s tone of voice invite a level of humanisation, allowing customers to feel understood and develop a level of confidence in UrbanYou as the leader in the market.
After a thorough review of the existing customer experience, product, and website a detailed analysis of existing functionality we provided a detailed list of recommendations that could be implemented across the new website design as well as the product to dramatically improve the customer experience and conversion rate of the service landing pages.
Having completed the brand refresh we set up redesigning the website — introducing brand consistency, minimalistic user-friendly designs, and information that allowed customers to better understand the service offering and acquire a level of trust before booking a service.
Since working with UrbanYou on the relaunch of their brand and website, we have seen an increased conversion of jobs and developed higher customer retention although not all UX considerations have been implemented so far.